過渡型消費主義── 全新的消費經驗Consumers become transumers to reduce the hassle of ownership 如果可以租的話，何必要買呢？Why buy something when you can just rent it? by Pamela Osment
Purchasing and possessing things used to be the consumer’s way of life. People looked for quality and durability in what they bought. But hurried, more mobile lives and a lagging global economy have helped usher in a new brand of consumers with different attitudes toward spending.
“Less about treasure and more about pleasure”
“Transumers,” a term coined by business consulting agency Fitch in 2003, refers to consumers who are motivated by experiencing something rather than owning it. They would rather use things for a short while and then move on to something new, and not deal with maintenance and repairs.
Leasing rather than owing
These days anything from designer handbags, clothes and jewelry to planes and luxury cars can be leased. The benefits include leasing items for a special event and then returing them without paying full price.
Selling and buying at auctions
Auction sites like eBay have made purchasing used belongings popular. Nowadays, before buying anything new, transumers consider how much they will get for an item when they're through with it.
Sharing rather than hoarding
Over 6 million people worldwide have discovered Freecycle, the online site where people offer and receive items for free! This lets transumers feel good about helping the environment and recycling. For transumers, their way of life means less clutter in the home and more cash in the pocket!
More Information
If you need it but don't want to buy it, don't worry-you can rent it! Today, you can lease almost anything. For example, "Wear Today, Gone Tomorrow," is a designer clothing shop which rents a $495 Vera Wang dress for $49 a week. The latest in cell phones can be leased from "Rentable". Even pets can be rented for a day. Resort guests in Aspen, Colorado need simply contact the people at "Rent-a-pet".
Grammar
.....transumers consider how much they will get for an item when they're through with it.
through=going in and then out of something
*The train went through the tunnel.
through=finished (usually use this word in informal or conversation situation)
*Are you through with the book?= Are you finish reading the book yet?
*I'm through with this job!=I got it enough, I am quiting.
Vocabulary
usher in- 印进，引入 usher-引导，引领
*The factory's new owner wants to usher in the most advanced machines引进最新近的。。.
*This scientist's findings ushered in a new era of biochemistry.发现引入（开始，进入）了生化科学的新纪元。
lease / rent-租用，租賃lease is for long period of time, rent is regardless the long or short of time, usually refer to a short of time.
*We decided to lease a car rather than buying one because it's more economical.
*Nick rented a tuxedo for this evening's banquet.
hoard-隐藏, 屯积
*In the classic novel经典小说 A Christmas Carol小气大财神, Mr. Scrooge hoards his wealth all to himself.屯积财物.
*The merchants were sued for hoarding food after the flooding.被起诉.
Chat Room
coin-硬幣,钱幣
to coin -制造钱幣, 延伸出的意思是制造出某东西
coined a word / coined a phrase 造出新的字或片语,或是表示双关语如:
Twenty local musicians have banded together to from a band.
two sides of the same coin (idiom)-同一个铜板的两面而价值未变,指角读不同,看法有異, 也指一体的两面use different way to deal with the same situation.
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