Thursday, January 24, 2013

Stores Attract Shoppers With Technology

In-store displays are becoming quite an attraction
利用科技吸睛的商店 - 店內的展示愈來愈吸睛!

Some storeowners think shopping should be more fun and convenient. That's why they're introducing high-tech displays in their stores.

Wall of virtual shoes.
Some Adidas stores now feature adiVERSE-the  Virtual Footwear Wall. The wall is actually a huge touch-screen panel with 3-D images of Adidas shoes. Shoppers can select from nearly 8,000 pairs of Adidas shoes. That's more than any store can hold!

Interactive makeup area.
Macy's has added Beauty Spot, an interactive station, to a few of its department stores. By touching the screen, shoppers can learn about every makeup brand in the store. After choosing items, shoppers print out their orders and buy them.

Grocery store robots.
Shoppers who visit the real, -Future Store in Tonisvorst, Germany, can meet Ally and Roger, Both robots, called "Innovation Guides," have cameras for eyes and can roll around the store. They explain the store's technology to shoppers and guide them around the store.

With high-tech attractions like these, stores will keep shoppers coming back for more.

Grammar Gym:
There's more than any store can hold!
There's more (something) than  + noun + (can / could) + verb.
She has more clothes than any girl could wear in her lifetime.
It's no wonder nobody wants that job - long hours, low pay with risk of diseases - that's more than any person can handle!

Vocabulary Tips:
attract - get your attention, get your interesting. 吸引,引起注意。
This new online game attracts many players because of its interesting designs.
attraction - 吸引力,或是吸引人的东西。
"Space Mountain" is one of the most popular attractions at Disneyland. 太空山。最受欢迎的游乐区。。
panel -flat board. solar panel.平板,面板,控制板。
*The TV screen's panel is made in Japan. 平板荧幕。。。
*The sound system's control panel is controlled by two engineers.  控制板 。。。
makeup -化妆,化装。脸部化妆。
*Benjamin is a very famous makeup artist in New York.化妆师
*Sherry wear a lot of makeup.。。。脸上上了浓妆。
put on -把妆上在脸上。
*Helen spends only 10 minutes putting on her makeup.只化了10分钟时间就把妆化好了。
grocery store -食品杂货店。
grocery or groceries -食品杂货,较多用多数表示。
*Ray stopped by a grocery store to get some milk on his way home.
* I bought some groceries in the supermarket.
high- tech : refer to electronic, very advanced.
virtual - not actually real, but is there.
touch screen - 触摸荧幕。。
interactive / interacting - people response to each other, they contact each other.
innovation / invention -
innovation - a kind of new idea, some creative idea.
invention - something never exist before,  is created by someone.

Language Tips:
round (n)- 修园整。即把数字减缩成整数,让人容易读或看。
round up to 80, (number is 78, 79..)
round down to 70. ( number is 71, 72, 73...)
round number - 四舍五入,把数字变为整数。
* When you not give an exactly number, you need to use "about," or "near", or "almost"..in the front of the number.

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