Things to
think about before starting your own business
創業面面觀 -
Ben and Sandy Johnson have been talking about starting a business. But before they take the plunge, Ben decides to talk to his mentor, Uncle Bob.
Uncle Bob: Hey, Ben, how are things going?
Ben: Pretty well, Uncle Bob. Sandy and I are talking about starting a business, and worthwhile things I've ever done. What do you think?
Uncle Bob: I think that's great! Starting a business is one of the most challenging. What kind of business are you interested in starting?
Ben: Well, I've been thinking about setting up a little company that makes smartphone apps. But we're not sure I really don't know anything about starting a business.
Uncle Bob: It sounds like a business plan world be very advantageous for you.
Ben: But I have a business plan I just told you. I'm going to make apps!
Uncle Bob: No, no, Ben. That's a business idea. A business plan is very different.
Ben: How is a business plan different from a business idea?
Uncle Bob: Well, a business plan is a written document that lays out a lot of specific information about your business.
Ben: You mean like a description of one's products?
Uncle Bob: It includes that, but there's more to it. A business plan should be a strategic outline of what your are going to do, why and how you are going to do it.
Ben: I guess making a business plan would help me think through. I'm more worried about the financial aspects of starting a business, though. It can take a long time to make a business profitable. How will I keep the lights on?
Uncle Bob: Your business plan should help you with that in a couple of ways. First it should predict what your operational costs will be and how many sales you need to make your company profitable.
Ben: That would be a good indicator of how viable my business idea is.
Uncle Bob: Right, you will need a business plan if you are going to attract investors, get business loans or even government grants.
Ben: All right, but how do I go about writing a business plan ?
Uncle Bob: There are plenty of online resources to help you. Most libraries also have books that walk you through.
Ben: So If I write a business plan, what do you think the outlook for my business will be?
Uncle Bob: A good business plan will answer that question far better than I can Ben. Let's get some more coffee.
Ben: That sounds good!
Grammar Gym:
.....how to I go about writing a business plan?
" how to I go about + Ving +object.
If you don't know how to do something in detail, you can use this sentence pattern.
*How do I go about getting information for this report?
*How do I go about applying for this position?
Vocabulary Tips:
worthwhile - worth spending time to do it. while is refer to time, worth- has some value to it.值得做的。值得花费时间或金钱下去。
(It is worthwhile to exercise that very advantageous to you.)
*All the hard work proved worthwhile when we won the case.
worth - cost, value. 值多少价值。
* The watch is worth $2,000 dollars.
advantageous (adj) - advantage, benefit. 有利的，有益的，有帮助的。重音在 "ta"。
( When you travel, the map is very advantageous to you.)
*It is advantageous to do market research before developing a new product.
document - written paper, but more official written info involves. 文件，公文。
* The documents related to this case were categorized as "Classified". 列为机密文件，（档案）。
*Tina sorted all her documents in alphabetical order.
strategic (adj) - a strategy way to play or to do. 策略性的。策略的。战略上的。 重音在 "te"
* The strategic market planning proved to be very efficient.
strategic -战略上的。
* This island's strategic position make it well know around the world. 。。有战略上的位置而闻名全球。
How are things going on ?= What have you up to lately?= How are you doing?
sup = What's up? =What are you going on lately?=How are things going on ?
how is (are) something different from something?
（How is orange different from tangerine?）
lay out - give out.
written plan - write it down what do you want to do or plan to do.
aspect - a part or an ankle where you can view. 角度，方面。aspe 有“看”的意思
* When you design a new car, you always have to consider the safety aspect.考虑安全方面。
* You can look at the painting from different aspects.从不同角度来看这幅画。
viable - may apply可 适用， 可行的，可实施的。.
* The old pay roll system is no longer viable.
viable - 若是要说那方面可行，在viable前面加上副词。
*The health program is no longer financially viable.
think though - think over and over.
profitable -able to have revenue after deducted all costs.
grants (n)- money or fund for aid. 补助金，补助款。
Government grants - a specific fund set aside by Government to help people in special purpose.
*The project receives grants from various foundations.-
grant (v) - to give, to provide, to approve.给与，准许，准予。
* My boss granted my request for an extended leave without pay.
outlook - expectation of future.前景，展望。
* The general outlook for our company is better than our competitors.
*The economic outlook of this country is bleak. 暗淡。
keep the lights on - have to have enough electric for lights to keep on, not end of it. It means "to have money to run the business."
investor (n) /investment (n) /invest (v):
investor- someone who is investing.
investment - money or asset or knowledge or health... that you put time, money, energy to work and expect a better return.
invest -put something to work.
walk through -step by step explain to you, carefully and slowly to help you finish the task.
Language Tips:
take the plunge - 跳入水中。决心一试。（站在海边的峭壁上一跃而下。下定决心，大胆尝试，如婚姻，事业，投资，参加竞选等。）
plunge -由高处向下快速衝跳。
look before you leap - 向下跳之前先做评估。深思熟虑以后再做。
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company /organization/ Association/ corporation....公司行号。都是集合名词对公司行号的称呼。。。
collective nouns -集合名词。
it/they - 代表全体的一个时 it ，用/ 代表整体时用they.
it - (U.S.A.) 美式用法，或是在美国大多是用单数来表示。。
they - (England )英式用法，或是在英国大多是用多数，复数表示
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