Doing your own
marketing may not be as hard as you think
DIY行銷 -
It's a good to see you.
Uncle Bob: It's nice to see you too, Ben. Say, I've been wondering how things are going with your business.
Ben: They're going pretty well, but our growth seems to have leveled off.
Uncle Bob: Do you know why?
Ben: Actually, Sandy and I were just talking about doing some marketing research to help figure that off.
Uncle Bob: That sounds expensive!
Ben: I suppose it would be if we hired a marketing firm to do the work. But these days marketing research has never been easier.
Uncle Bob: Do tell.
Ben: Well, the internet has really changed marketing in a lot of ways, especially for small businesses.
Uncle Bob: How has it done that?
Ben: Well, I guess the main thing is that the Internet makes it easier to find and connect with potential customers. We don't want to pay for advertising that nobody reads. The Internet also makes it easier to communicate about your business and collect feedback.
Uncle Bob: Do you planing to do all of your marketing by yourselves?
Ben: And, honestly, it isn't as strange as it might sound.
Uncle Bob: How are you going to run this marketing campaign?
Ben: At this point, we're basically going to follow a three step plan. First, we'll try to connect with our current and potential customers.
Uncle Bob: Are you going to create a mailing list?
Ben: Sort of. At first, we'll probably just use social media like Facebook and Twitter to connect with people we are working with.Then we'll try to use those connections to gather information.
Uncle Bob: Are you going to use surveys or something?
Ben: Questionnaires are a simple and inexpensive way to do market research. We'll probably come up with a short list of questions to ask people or companies we work with. We'll also post stuff in industry-related forums and do online focus groups.
Uncle Bob: Are you going to follow that up with advertising?
Ben: Kind of, We're going to try to create some buzz.
Uncle Bob: What does that involve?
Ben: Buzz is basically just excited interest. We'll create a media kit and try to get some coverage in the local media. Then we're hoping to use our social media and website to spread the word.
Uncle Bob: That sounds very interesting. Let me know how it works out.
Ben: Don't worry, I will.
Grammar Gym:
"Say, I've been wondering how things are going with your business."
"say" - to tell or to speak.
"Please don't say anything."
"say" - there's something important that is about to be said.
**(While you were talking with someone, suddenly you want to find out something, or you want to change the topic quickly.) you may say:
Say, I heard your grandmother was in the hospital last week - how is she doing?
Say, what time is it right now?
Vocabulary Tips:
DIY -Do It Yourself. 。
DIY (adj) -自己动手做
*I'm not good at DIY, I can't understand the instructions if they are complicated.
level off -stop growing, not going up but not going down either, not improve much. 数字趋平缓，持平。'level' -flat.拉平
*The sales figures for the new product leveled off after a few months.持平
*The plane leveled off after a sudden drop.拉平。。从突然的下降
advertising (不可数n) -show the product on media (TV, newspaper, Internet etc.) 广告，广告业。
*Chloe works in a top advertising agency.。。。顶尖的广告公司。
*The advertising campaign successfully promoted our sales.
advertisement =ad. 广告
*The ad in the newspaper worked quite well.
feedback - as a user or customer, tell what you think or feel about the program or the product..回馈，回应，反应。
*We value our customers' feedback very much.
*There's been a lot of positive feedback from our program users.
not be as (something)(easy, hard, difficult etc.) as you (something) (look, think, thought, do etc.)
nice to meet you - say it when you first meet someone only.很高兴见到你。（初次，第一次见面才能用）
nice to see you, nice to see you again - is when you know someone before, and you see them again.很高兴见到你。（对于已认识的人）
has (have) never been something ( easier, happy, feel great, sad, angry )- in the top of status of what feeling.
do tell - is that right and tell me more, do explain more.
connect (v) with - 联系，和某人或某事物联系用“ with”。
*Patrick often connects with his friends on Facebook.
connection (n) - 联系。
*The police found a connection between the suspect and the victim.
mailing list -邮寄名单。
*Greg wants his name to be added to our mailing list.
*We removed Jared's name from our mailing list.
mailing label -邮寄地址的标签。
*All the mailing labels were printed with waterproof ink.
questionnaire - 问卷 调查。调查问卷。
*All employees were requested to fill in a job-satisfaction questionnaire.
*It took me almost 20 minutes to fill out this very detailed questionnaire.详细的问卷调查。
coverage -新闻报导 cover (v)-报导。
*We're watching TV's live coverage of the hurricane.
*Wesley was sent to the Middle East to cover the summit.
conduct a survey - fill out a questionnaire.
come up with - some result or idea created after discussion.
follow up with - have something first than there is something come after.
Language Tips:
OK (adj) - alright, so so.还好。
Are you OK? 你还好吗？
Business is still OK.还可以，还过得去，（不是顶好的）。
OK-"Okay"-不合适用于称赞人，它是个缺乏价值的字。
Okey-dokey : is a nice way to say "OK", .
注意：别人问你对他的发型，衣着感觉如何，你不要说“ok”，那是很 不礼貌的，要说比较有value 价值的话。
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word - 文字，消息，传言，单字。（word不加s）
word get around - 谣言很易传播，谣言满天飞。谣言四处传播。
get the word out - 把消息传递出去。把消息传开。
spread the word. -传播消息，传布消息。
word -（不可数）
May I have a word with you? -我可以和你聊聊吗？a word 指‘说说话，聊聊“，不是指“一个字或一句话”
You have my word - 保证，允许，答应。
Can you put in a good word for me? 为我多说些美言。
Notes taking of StudioClassroom
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