DIY Marketing

Doing your own marketing may not be as hard as you think
DIY行銷 - 自己做行銷或許沒有你想得那 麼困難.

Uncle Bob: Ben! How are you?
Ben: I'm doing well. Uncle Bob. It's a good to see you.
Uncle Bob: It's nice to see you too, Ben. Say, I've been wondering how things are going with your business.
Ben: They're going pretty well, but our growth seems to have leveled off.
Uncle Bob: Do you know why?
Ben: Actually, Sandy and I were just talking about doing some marketing research to help figure that off.
Uncle Bob: That sounds expensive!
Ben: I suppose it would be if we hired a marketing firm to do the work. But these days marketing research has never been easier.
Uncle Bob: Do tell.
Ben: Well, the internet has really changed marketing in a lot of ways, especially for small businesses.
Uncle Bob: How has it done that?
Ben: Well, I guess the main thing is that the Internet makes it easier to find and connect with potential customers. We don't want to pay for advertising that nobody reads. The Internet also makes it easier to communicate about your business and collect feedback.
Uncle Bob: Do you planing to do all of your marketing by yourselves?
Ben: And, honestly, it isn't as strange as it might sound.
Uncle Bob: How are you going to run this marketing campaign?
Ben: At this point, we're basically going to follow a three step plan. First, we'll try to connect with our current and potential customers.
Uncle Bob: Are you going to create a mailing list?
Ben: Sort of. At first, we'll probably just use social media like Facebook and Twitter to connect with people we are working with.Then we'll try to use those connections to gather information.
Uncle Bob: Are you going to use surveys or something?
Ben: Questionnaires are a simple and inexpensive way to do market research. We'll probably come up with a short list of questions to ask people or companies we work with. We'll also post stuff in industry-related forums and do online focus groups.
Uncle Bob: Are you going to follow that up with advertising?
Ben: Kind of, We're going to try to create some buzz.
Uncle Bob: What does that involve?
Ben: Buzz is basically just excited interest. We'll create a media kit and try to get some coverage in the local media. Then we're hoping to use our social media and website to spread the word.
Uncle Bob: That sounds very interesting. Let me know how it works out.
Ben: Don't worry, I will.

Grammar Gym:
"Say, I've been wondering how things are going with your business."
"say" - to tell or to speak.
"Please don't say anything."
"say" - there's something important that is about to be said.
**(While you were talking with someone, suddenly you want to find out something, or you want to change the topic quickly.) you may say:
Say, I heard your grandmother was in the hospital last week - how is she doing?
Say, what time is it right now?

Vocabulary Tips:
DIY -Do It Yourself. 。
DIY (adj) -自己动手做
*I'm not good at DIY, I can't understand the instructions if they are complicated.
level off -stop growing, not going up but not going down either, not improve much. 数字趋平缓，持平。'level' -flat.拉平
*The sales figures for the new product leveled off after a few months.持平
*The plane leveled off after a sudden drop.拉平。。从突然的下降
advertising (不可数n) -show the product on media (TV, newspaper, Internet etc.) 广告，广告业。
*Chloe works in a top advertising agency.。。。顶尖的广告公司。
*The advertising campaign successfully promoted our sales.
advertisement =ad. 广告
*The ad in the newspaper worked quite well.
feedback - as a user or customer, tell what you think or feel about the program or the product..回馈，回应，反应。
*We value our customers' feedback very much.
*There's been a lot of positive feedback from our program users.
not be as (something)(easy, hard, difficult etc.) as you (something) (look, think, thought, do etc.)
nice to meet you - say it when you first meet someone only.很高兴见到你。（初次，第一次见面才能用）
nice to see you, nice to see you again - is when you know someone before, and you see them again.很高兴见到你。（对于已认识的人）
has (have) never been something ( easier, happy, feel great, sad, angry )- in the top of status of what feeling.
do tell - is that right and tell me more, do explain more.
connect (v) with - 联系，和某人或某事物联系用“ with”。
*Patrick often connects with his friends on Facebook.
connection (n) - 联系。
*The police found a connection between the suspect and the victim.
mailing list -邮寄名单。
*Greg wants his name to be added to our mailing list.
*We removed Jared's name from our mailing list.
mailing label -邮寄地址的标签。
*All the mailing labels were printed with waterproof ink.
questionnaire - 问卷 调查。调查问卷。
*All employees were requested to fill in a job-satisfaction questionnaire.
*It took me almost 20 minutes to fill out this very detailed questionnaire.详细的问卷调查。
coverage -新闻报导 cover (v)-报导。
*We're watching TV's live coverage of the hurricane.
*Wesley was sent to the Middle East to cover the summit.
conduct a survey - fill out a questionnaire.
come up with - some result or idea created after discussion.
follow up with - have something first than there is something come after.

Language Tips:
OK (adj) - alright, so so.还好。
Are you OK? 你还好吗？
Business is still OK.还可以，还过得去，（不是顶好的）。
OK-"Okay"-不合适用于称赞人，它是个缺乏价值的字。
Okey-dokey : is a nice way to say "OK", .
注意：别人问你对他的发型，衣着感觉如何，你不要说“ok”，那是很 不礼貌的，要说比较有value 价值的话。
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word - 文字，消息，传言，单字。（word不加s）
word get around - 谣言很易传播，谣言满天飞。谣言四处传播。
get the word out - 把消息传递出去。把消息传开。
spread the word. -传播消息，传布消息。
word -（不可数）
May I have a word with you? -我可以和你聊聊吗？a word 指‘说说话，聊聊“，不是指“一个字或一句话”
You have my word - 保证，允许，答应。
Can you put in a good word for me? 为我多说些美言。


Notes taking of StudioClassroom

Dragon Boating Conquers the World

 People all over the world enjoy the sport of dragon boating
全球掀起划龍舟熱 - 世界各地的民眾都喜歡划龍舟這項 運動.

Twenty teammates reach forward with paddles, dig them into the water and then pull back in a quick, powerful motion. A drummer keeps time for them from the front of the boat while another person steers from  the back. Together, these 22 people race a boat fitted with the head and tail of a dragon. It's a scene that's been part of the Dragon Boat Festival in China for thousands of years. But over the last 30-plus years, this scene has become common on lakes and rivers around the globe.

The world outside Asia was formally introduced to dragon boating in 1976. That year the Hong Kong Tourism Association had a plan to increase tourism. Their first step was inviting a Japanese team to compete in the first Hong Kong International Dragon Boat Races. The media sent pictures around the world, increasing international interest in the sport. Their next step was sending teak dragon boats to cities in North America and Europe. Whether their plan helped tourism or not, it did give rise to dragon boat clubs in many countries. By the time the International Dragon Boat Federation (IDBF) was founded in 1991, dragon boating had truly become an international sport. 

Grammar Gym:
"It's a scene that's been part of the Dragon Boat Festival in China for thousands of years."
"(something) is a scene that's been part of (something else).
Putting up a tree and letting the kids decorate it is a scene that's been part of the Johnson Family Christmas celebration for many generations.
Employees working together to clean out their work spaces is a scene that's been part of the company's annual cleaning contest for many years.

Vocabulary Tips:
keep time - 钟表走的精准。
*My wristwatch keeps excellent time.
keep time - 使合节拍或节奏。
*Susan sometimes has problems keeping time when she's playing the piano.
steer -direct.掌舵，驾驶，操纵。
*Dad steered while mom gave the directions.
*The sailor steered the boat into the harbor.
steer - 引导，操控。
* Samantha steered the conversation away from the sensitive topic.
give rise to -give a main reason for something.引起，导致，造成。
*The low pay give a rise to many employees to complain.
*Poor nutrition gave rise to the disease.营养不足导致疾病。
*Excellent casting and stunning special effects gave rise to the success of the film.造成。。
federation -联邦，联盟，联合会。
*the Russian Federation -俄罗斯联邦。
*the International Tennis Federation.(ITF) 国际网球联合会。
*The USA is a federation of 50 states.美国由50州组成的联邦。
*Spain is one of the members of the European Federation.西班牙是欧盟的成员之一。
paddle - 浆（用木或塑胶制作的)
fitted with the head and tail -笼舟有头有尾，人面向船头排排坐到尾。
30-plus years -(number of plus) more than 30 years.
global - a small model of the world, refer to "around to world".
formally introduced - 被正式介绍。
teak - a kind wood, very hard type of wood. dragon boat made of this kind of wood.
whether or not - no matter what it still going to happen.
* I am going whether you are going with me or not.

Language Tips:
sense -感觉，感官。
five basic senses -五种基本感官。sight视觉, smell嗅觉, taste味觉, touch触觉 and hearing听觉.
sense -感官。
a sense of pain -疼痛感。
a sense of humor -幽默感。
a sense of direction -方向感。
keep time -维持一定的节奏。
a sense of rhythm -节奏感。

Notes taking of "StudioClassroom"

Picnic Time!

Celebrate summer by eating outside
來野餐囉！ - 出外野餐來慶祝夏季吧

Instead of eating at the same old restaurant this weekend, why not go on a picnic? If you've never been on one, or if it's been a while, you can discover how good food tastes outdoors.

Picnics throughout history
Many believe the first planned outdoor meals took place during medieval times in Europe. The well-organized feasts usually included cold meats and fancy baked goods for wealthy guests of hunting parties.

During Victorian times in England, picnics were popular because they provided an opportunity for young people to spend time together outdoors. Art and literature began featuring picnics, and popular novelists introduced them in their books as enjoyable social events.

A typical Victorian picnic included a delicious meal - sometimes with lobster tail and rich desserts. In addition, picnic-goers enjoyed musical entertainment and group games. The food at 20th century picnics became less elaborate and included items like fried chicken, potato salad and other simple fare. Today people can take whatever they like to eat, but the focus is on having a simple, leisurely, fun-filled meal outdoors.

While picnics are an enjoyable family or couple's activity, they can also be a great group event. Many companies, churches and clubs host picnics for their employees and members, featuring food, games and fun.

Tips for a successful picnic:
*** Take a blanket - A handy blanket allows you to spread out your meal on the ground.
*** Take bug spray - Mosquitoes can ruin your outdoor fun, so be prepared with mosquito repellent. Ants are never welcome, so don't lay your blanket near an ant hill.
*** Wear sunscreen - When spending time outdoors, make sure you are protected from the sun's harmful rays.
*** Pack items that won't break -take unbreakable cups and dishes or ones that can be disposed of easily.
*** Take games - Pack a ball to toss, a Frisbee to throw or something else that will provide a fun activity.
*** Throw away your trash - leave the area clean for those who will follow you.
*** Have fun - A picnic is a great opportunity to eat and have a fun time of outdoor relaxation.

Grammar Gym:
"A handy blanket allows you to spread out your meal on the ground."
"handy" - how something is very easy to use. how something is very easy to reach and use it.
"handy" - how something is very useful.
This food processor is very handy and can help you save a lot of time in the kitchen.
*An army knife is a handy tool to have when you are in the mountains.

Vocabulary Tips:
medieval -中世纪，中古世纪。"medi" -“中间”之意。
*The medieval castle was turned into a museum.
medieval -守旧的，古老的。
*The boss' medieval marketing strategy doesn't compete with our competitors.
feast -盛宴，盛会。
*We're having a big feast next Saturday to celebrate Grandma's birthday.
feast -大量令人享受的事物或享宴。
*A trip to Rome is a feast for the eyes. 罗马之行，令人大饱眼福。
feast -饱餐
*The kids feasted on fried chicken and pizza.
elaborate (n) -more detail, not simple , complicated, more content. 精致的，精制的，精心制作的。
*The elaborate hairstyle took hours to complete. 精制的发型
elaborate (v) - 详细规划，详细解释。 'e-la-ba-ret'
*The police refused to elaborate on the case.
leisurely (adj)-does something in a relax way. not rush or hurry.悠闲的，从容的。
*These tourists walked at a leisurely pace.
*Fiona had a leisurely lunch with her friends.
leisurely (adv) - 悠闲地，从容地
*We leisurely strolled along the beach.悠闲地，从容地在海边散步。
host (v) - to in charge or hold an event.主持，主办，作东款待。
*Brazil will host the Olympic Games in 1016.
*Joanne will be hosting her best friend's wedding shower. 结婚前的最后一次单身聚会。
host (n)- 主持人，主人，主办单位
hostess -女主持人
*The picnic hostess ask the club member: " what kind of food would you bring?"
ruin -严重的损坏。毁坏。
*The hurricane ruined this coastal town.
*Bob was ruined by an unwise investment.
ruin (n) -废墟，断岩残壁。
*The ruins of the earthquake can still seen in the city.
unbreakable -打不破的，不易碎的。 "un" -不， "break" -打破。
*The children in this daycare center use unbreakable plastic utensils.
unbreakable -牢不可破的。
*Nothing can stop Amanda's unbreakable determination to become a singer.拦阻。。牢不可破的决心
dispose of - 丢弃，处理。throw something away always us "of". 把什么丢弃要用“dispose of”
dispose of something. -丢弃，处理
*Make sure you dispose of all the garbage in the trash bag provided.
disposable - 可丢弃的。
*disposable gloves.-用过可丢弃的手套。
go on a picnic- "on" .when we talk go picnic,we use "on picnic".
wealth - rich.
hunting parties - many group of people meet together and go hunting.
party - a group of people.  people get together a place for special event.
party of (numbers) - party of 5 (4,6,7 ). when you make reservation at restaurant, you will say "party of (numbers) to reserve a small or big table.
*Are you party of 5? We are party of 5. - total 5 of us will come and eat here.
literature - what is written in languages. 文学。
follow - after, after you, behind you,. people  behind come after you and use the place.
relaxation (n) - relax.
R&R = rest and relaxation. I need some R&R.
repellent - separate away or drive something away from you.重音在第二。

Language Tips:
dessert - 甜点，点心。 记得甜点当然是多多益善，所以有“ss", 容易与沙漠分辨。
desert (n) -沙漠。
desert (v)- 抛弃，离弃，潜逃。发音与'dessert' 甜点相同。
*He deserted his family.他抛弃了他的家庭。
deserter -逃兵。脱逃的人。
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Frisbee - a trade mark, 口语代替飞碟。凡有trade mark的来代表某物，第一个字母都要用大写。
Xerox - copy, photocopy 影印, photocopier.
Kleenex - facial tissue. 面纸。
photocopier -影印机。
Band-Aid -adhesive bandages.包扎胶带。
genericized- 普通化了（凡公司放弃trade mark商标权的，它们的 名字人们已习惯引用的，变成普通的英文单字。）



Notes taking of "StudioClassroom"

Snakebites

Watch out for poisonous snakes!
小心有蛇 - 要提防毒蛇！

Adults, children and pets around the world experience them. They can result in swelling, bleeding or even death. In India they kill many more people than tiger attacks. Snakebites affect between 1.2 million and five million people each year around the world. Luckily, out of the 3,000 species of snakes that exist worldwide, only 600 have venom according to the World Health Organization. However, any bite can be dangerous if infection sets in. Some types of venom make the bite area swollen or painful. Others cause bleeding or damage the heart's nerves. Here are some especially dangerous snakes.

King cobra
The largest of all poisonous snakes, king cobras can reach 5.5 meters in length. Each king cobra bite contains enough poison to kill an elephant - or 20 people. But these massive snakes usually avoid people. They live throughout India, southern China and Southeast Asia.

Inland taipan
A bite from Australia's inland taipan, the world's most poisonous snake, releases enough venom to kill 100. The good news is that people rarely come in contact with this snake, and a treatment for its venom exist.

Russell's viper
This snake lives throughout Asia, including India, southern China, and on the island of Taiwan. It prefers grassy fields but can be found in forests and urban areas. It bits more people and causes more deaths than any other poisonous snake.

What to do
Snakes may be terrifying, but most are more afraid of you than you are of them. So if you see a snake, stand back and let it slither away. Wear shoes, or better yet boots, when walking outside where snakes might be concealed. Never put your hand somewhere you cannot see. 

If a snake bites you, try to get back so it doesn't bite again. And try to identify it if you can do so safely. Remove any jewelry that could constrict the bitten area. And avoid moving the affected limb to slow the venom's spread. Most importantly, go to an emergency medical center immediately to get antivenin, a medicine that will stop the venom's effects. Even the most dangerous bites can be cured with quick medical treatment.

Grammar Tips:
"...try to identify it if you can do so safely."
"do so" - "do this"
The subject is the same, and the thing has mentioned before, you can use "do so".
Julia's boss has asked her to send out the letters, and she has already done so.
Thomas waited too long to quit his job; he should have done so sooner.

Vocabulary Tips:
venom (n) - a liquid out of animal's  body, contains poison, is very dangerous for venom gets into human body or blood.毒液，毒汁。经过叮咬而输入毒汁入内。
venomous (adj) - 有毒的。愤恨恶毒的，有害的。 有毒的，含有恶意的.
*Just a tiny bit of the snake's venom can kill's a person in hours.
venom -恶毒，愤恨。恶意，怨恨。
*You can feel venom in his expression. （看到）感觉到在他的脸上有愤恨之气。
poison - toxic,something can kill you or cause you serious harm, 败坏道德之事。有害的主义，弊害。含有毒物质并存在固体，液体里。有毒，毒。
poisonous (adj) -有毒的，含有毒素的。
* poisonous mushrooms. 有毒的蘑菇。
*The water contains poison.有毒的水。
set in-某件不好的事产生，开始或到来。（不好的事）蜂涌而至，接踵而来。
*When the love between the couple faded away disappointment set in.
*Despair began to set in as the disease got worse.
massive -big in numbers, or shape, huge. a bib amount of something.大量，大批，大笔。。。
'mass' -big, many.很多很大，大量，数目多的。
*Massive air atrackes almost ruined the city.
*Many lotto winners didn't know how to deal with such a massive amount of money.
around the world - worldwide.
infection -感染，传染contiguous, contiguous infection.,。传染病，情绪。
the good news is....-不好的先说了，接下来就提到好的事。提说好的事。
enough something for someone. -有足够。。对于。。
terrify- something make you fear.使惊吓，使害怕，使感到恐怖的。
terrified -feared. 受到惊吓。
* An outbreak of the highly contagious disease terrified the country.
terrifying (adj) -可怕的。
*The terrifying experience of being bullied still lingers Jr. Vance's mind.
slither -the action that snake does. snake not walk, snake slither. 滑动，滑行。
*We saw a snake slither across the path in front of us.
*We tripped and slithered down the bank.滑倒。
conceal -hidden, let no one find it.隐藏，遮住，
*The girl put on very thick foundation to conceal her scar.
conceal -隐匿，隐藏，掩饰。
*The secret agent concealed his true identify for years. 隐藏，掩饰他真实的身份。
constrict -挤压，拉紧。
*Mark doesn't like wearing any kind of tie because he hates the feeling of being constricted.挤压，拉紧的感觉。
constrict -约束，限制。
*Even though Helen was constricted by her disabilities, her story impacted many people's lives.受残障约束，限制。。。。。影响很多人的生命。
in - (place) in L.A., in U.S.A.
on - (island) Taiwan is a place, actually is an island. island is on the water or seas. here specify Taiwan is is Island.
better yet - you suggested some idea first, while you are saying, the second idea come out even better than the first one. you can use " better yet " to give out the second suggestion.

Language Tips:
snakebites.被蛇咬伤。
suspense - 悬疑，这文使开始先不提是什么，前三句话只提“对象”有多可怕，多危险。第四句话才告读者，是什么。增加阅读者的兴趣。建议写文章时，不妨加一点悬疑，不直接就把答案说出来，而引读者入胜。人的好奇心使然。
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poisonous -有毒的，经由皮肤，吞食或呼吸，吸入人体的伤害物质。有毒的长春藤，使皮肤过敏。吞食有毒的青蛙，青蛙的身上的毒会杀死吞吃它的动物。
venom -毒汁，毒液。有毒的汁液，经由虫咬，蜇伤而侵入或注入人体，使人中毒。如蛇，蜘蛛，蝎子，蜜蜂等体内的毒汁，毒液入侵人体。
venomous -有毒的，有毒的汁液，汁液有毒。
venom/poison -毒汁，毒液/ 有毒的物质。


Notes taking from "StudioClassroom"

Drive-Ins

Eighty years ago the drive-in theater was born
汽車電影院 - 八十年前，出現了汽車電影院.

Was your last trip to the movies a memorable experience? Maybe not. But years ago, people could have as much fun at the movies as they did watching the film.

The days of the drive-in theater
In 1933, Richard Hollingshead created a unique moviegoing experience when he opened the first outdoor theater. At this New Jersey "drive in" theater, people watched a movie from their cars for the first time. The popular idea spread, and by the mid-60s there were around 5,000 drive-ins across America.

At a drive-in, the entertainment began before the movie started. Playgrounds, pony rides and more provided lots of fun for the kids. Halfway through the movie, dancing drinks and singing hot dogs appeared on the screen. Hungry people would then flock to the concession stand for a small snack or a full meal. The drive-in provided a whole evening of inexpensive entertainment.

In the 1980s, however, VCRs, cable TV and rising property prices almost caused the death of drive-ins. People didn't go to them as before. But some drive-ins survive, and new generations of moviegoers are now enjoying the experience.

Grammar Gym:
"Was your last trip to the movies a memorable experience?"
写文章要让人有兴趣往下看，不要一开始就触及主体，可以用提问题的方法，引人进入思考，而好奇心使然，愿意继续往下读它。

Vocabulary Tips:
memorable - have very good time in past, let you remember it always.可值得回味的。
memo -记忆。
*The trip to Africa was a memorable time for Alison.
*The actress' memorable performance won her several movie awards.
the mid-60s -60 年代中期。
*a painter in the mid-60s
late -迟，晚，末。
late 70s -70 年代晚期。
early -早。
early 50s - 50 年代早期。50 年代初期。
concession -许可，经营权。
stand -摊贩。
a concession stand -只有具有许可，经营权的摊贩。
*The concession stand at the fair sells popcorn and soda.
*The parents of the football team took turns running a concession stand.
generation -代，指一代或同代的人。 "gen" -出生。
*The family ring was passed down from generation to generation.
generation -机械设计的新的版本，新的设计。
*The company's newest generation of computers are a great success.
entertainment - not work, entertaining people, make fun.
the death of something - something come to the end, die down, gone, not any more, disappear.

Language Tips:
movie theater - 传统式的单独一间电影院。
multiplex -新式的，多间多厅的电影院。同时在不同的厅播放不同的电影。旧式电影院改装的，有的厅很小，不及在家看舒服。
multi -多的。


Notes of learning "StudioClassroom"

Let's Go to the Movies! Summer 2013

Summer movies are the most highly anticipated of the year
 一起看电影去吧！- 年度最令人期待的就是暑期檔電影.

Movie lovers eagerly await the start of the summer movie season when the studios roll out their biggest pictures. Summer 2013 will not disappoint them.

Sequels and Series
Once again sequels and film franchise make up a big part of the summer offerings. Iron Man 3 finds billionaire/superhero Tony Stark traveling to China. There he faces the terrorist mastermind who has destroyed his comfortable life. Stark must rely on his own ingenuity rather than his super suit to survive. 

Science-fiction fans eagerly await Star Trek Into Darkness, the 12th film in the Star Trek franchise. In it, Captain James T. Kirk and the crew of the USS Enterprise must hunt down the villain responsible for Star-fleet's destruction.

Sully  and Mike of Monster's, Inc. fame return in Monsters University, which tells of the pair's days at the University of Fear. Their initial dislike of each other slowly becomes respect and, eventually, friendship. The 3-D format adds to the fun of the college pranks the pair plays on each other.

Another animated offering, Despicable Me 2, finds Gru, his three adopted daughters and his band of minions taking on a dangerous villain.

More animated offerings
In Epic, teenager Mary Katherine is magically transported to a deep forest where a battle between good and evil is taking place. She joins a group of strange characters who are fighting to save their world. 

The animated 3-D adventure Turbo follows the adventures of a snail who somehow attains the power of superspeed. His goal is to win the Indianapolis 500. 

Comic book heroes
Man of Steel, the highly-anticipated new version of Superman, tells the familiar story of a child from a dying planet who comes to Earth. He is adopted by a couple in Kansas, and as he grows up, he discovers his amazing powers and decides to use them to fight evil. Henry Cavill plays Superman/Clark Kent in the film.

A masked lawman and his Native American partner battle for justice in the unsettled west of the United States in The Lone Ranger. The film features plenty of impressive action sequences. 

Hugh Jackman stars as his X-Men character Wolverine in The Wolverin, Jackman travels to Japan where he trains with a samurai warrior and confronts a mysterious figure from his past.

Action and Adventure
The special-effects extravaganza Pacific Rim tells of a team of humans who pilot giant robots in a worldwide battle against an alien attack. 

Real-life father and son Will and Jaden Smith costar in After Earth, the story of a father and son who crash land on planet Earth. The planet is no longer inhabited by humans as they were forced to abandon it 1,000 years earlier. As the father lies dying, the son must recover their rescue beacon against impossible odds.

In the action-drama White House Down, Channing Tatum stars as a Secret Service agent trying to save the U.S. president. A paramilitary force that has taken control of the White House threatens his life. 

Those wanting more story-driven fare shouldn't miss the latest adaptation of F.Scott Fitzgerald's The Gatsby. Tobey Maguire stars as writer Nick Carraway, who is drawn into the flamboyant world of millionaire Jay Gatsby during the Jazz Age. Leonardo DiCaprio stars as Gatsby in this tragic romance.

With so many great titles to see, film fans will be spending many hours experiencing danger, drama and laughter from the comfort of a theater seat.

Grammar Gym:
"Those wanting more story-driven fare shouldn't miss the latest adaptation of F.Scott Fitzgerald'z The Great Gatsby."
story - driven : story -driven fare.
driven - operating a car on the road. 驾驶车辆。
He has never driven a car before.
driven - here is "to be controlled by" , "to be strongly influenced by".疯狂的追逐。
Money-driven boss.
hunger-driven tiger.
fun-driven program.

Vocabulary Tips:
anticipate - expecting. 预期，期待。或预先作准备。
*We anticipate a big crowd on the restaurant's opening day.
*The only government anticipated a flood and has already evacuated the residents near the riverbank.预先作准备
terrorist -恐怖分子，恐怖主义者。 terror -恐怖， ' rist'- person. 人。
*Several terrorists were arrested after the explosion.
terrorism (n) -恐怖主义。
*Leaders of many countries gathered to discuss how to fight terrorism.
prank-恶作剧。玩笑作弄人。
*Eric's childish pranks irritated his classmates.
prank on - 对谁开玩笑，恶作剧用“on”
*These naughty kids love to play pranks on their teacher.
minions (n)- follower who love or royal their leader. 随从，下属，小卒。
*The mob's boss sent his minions to collect a protection fee from the club.
*Bobby finally realized that he was just a minion to his boss.
attain-获得，取得。得到。get or reach through some level of difficulty.
*Mike attained wealth and fame at a very young age. 财富名利双收。
*Jason attained the highest grade in his class.
*To attain this level of fitness you have to work out intensively. 达到某个目标或层度。
obtain - easy to get, get very easy. 
version -版本。变化的型式。
*The newest version of the iPad has a very large memory.
*The Japanese version of the novel will be published next month.
version -“说法”
*Brenda's version of their breakup is totally different from her ex-boyfriend's
sequence - in order. follow the one, then one after one.顺序。一种顺序排列。
*You have to enter a sequence of codes in order to access the file.一连窜的密码。
*The chase scene's action sequences were perfectly edited to make the movie exciting.
warrior -fighter, fight for what they believe or their country.勇士，战士，古时所谓的‘武士“。  'war'- 战争。
*The brave warrior won numerous battles.
*The warrior was trapped in the enemy's ambush.困入。。。陷阱。
extravaganza - very bright,great event.盛大的活动或演出。
*Each New Year's Eve, Taipei 101 will put up a magnificent firework extravaganza.
*extravaganza food - a lot of different kinds of food.
*The extravaganza of the Oscar award ceremony attracted the attention of movie fans around the world.
alien -come from outside, foreign. foreigner.外来的。
*The movie "ET" talks about the friendship between an alien and a boy.
alien (n)-外国人。
*These illegal aliens were expelled soon after they were arrested.
beacon -信号，灯塔上的灯。明灯。
rescue beacon -自动求救，让别人可以辨识自己的信标。
*The rescue beacon helped these victims be  easily located.
beacon -灯塔上的灯，明灯。
*The light house beacon near the coastal line lit up at dusk.
*Charlene is the beacon of life for her husband.
flamboyant - 过分的华丽，过分的炫耀，绚丽。五彩缤纷。
*The club's flamboyant decorations became their trademark.
*Frank Sinatra's flamboyant tuxedos suited him so much.
roll out - roll something out, introduce something new at first time. movie make of films that usually roll around.
ingenuity - refer to 'brain'.有发明才能，贤明，有创造力，机灵。足智多谋。‘in-gen-nu-i-ti"
hunt down - chase and looking for it carefully.
villain (n) -恶人，坏人。恶棍，粗鄙的人，戏剧中的反派角色。
Sally and Mike of Monster's Inc. = Sally and Mike famous for Monster's Inc..
animated -动画，电脑操作的动画。
snail - the most slow walking animal .蜗牛。
infestation -出没，横行，侵扰，蔓延。
tells of - express.
pilot (v) - control and operate airplane or something. (n) -
odds - very different, very difficult thins.not easy or usual.
paramilitary -  actually is not real military but help military.
para - with.
inhabited - inhabit, reside, live. 居住。

Language Tips:
sequel -续集。
prequel -前传。首部曲。讲述背景故事。
back story = prequel.背景故事
Monsters, Inc. -就是一部prequel.讲述背景故事的影片。
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3 -D = three dimensional.三度空间。立体。戴了特殊眼镜看电影，有空间层次的画面。
4-D - 四度空间。感受到的不但有层次，连座椅也会动，天花板也会转，深入情境。
5-D/6-D/7-D - 五度/六度/现也有了七度空间的影片出来。
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The Great Gatsby -一部畅销的小说。三次被翻拍成电影。
F.Scott Fitzgerald -The Great Gatsby的作者。
adaptation -小说改编。
remake -重新翻拍。
reinterpretation -重新的诠释，更接近小说内容故事精神。


Notes taking of study"StudioClassroom"

June

“And what is so rare as a day in June? Then, if ever, come perfect days.” – James Russell Lowell
六月天 -「六月裡什麼樣的日子如此稀罕？若 是有，那就是美好歲月的到來。」 – 詹姆士?羅素?羅威爾

Temperatures rise, flowers fill gardens, skies are sunny, and people head off to the beach in the Northern Hemisphere! Spring ends as summer begins on June 21 with the longest day of the year. 

In the Southern Hemisphere, however winter begins, bringing cold, rainy weather. In Iceland, Fishermen's Day celebrations occur the first weekend of June as fishing is an important aspect of the country's economics. All fishing boats docks dock in the harbors so that the fishermen can attend the carnivals and festivities that are held.

And in Asia, people celebrate Dragon Boat Festival with dragon boat races and by eating the traditional Chinese rice dumpling zongzi (种子 ). Both commemorate the death of patriot Qu Yuan (屈原 ). The rose, June's traditional flower, symbolizes love and appreciation. The birthstone for June is the pearl, a symbol of purity. This gem is the only one that comes from a living creature. Those who like candy can go ahead and satisfy their sweet tooth as June is Candy Month! But it is also Fresh Fruit and Vegetables Month, so balance the sweets with those!

Grammar Gym:
" ....Winter begins bringing cold, rainy weather."
When we want to talk about the condition or result of some situation, use below grammar pattern, part I is the main point, part II is describe part I. There is two verb in one sentence, the 2nd verb + ing.
" (subject) + (verb 1), (verb-ing 2).
Winter begins (subject, part I).
Winter brings cold, rainy weather (part II)
The tired traveler climbed on board the train, dragging his suitcase with him.
The dog chased the thief down the road. barking wildly and waking up the whole neighborhood.

Vocabulary Tips:
head off somewhere- going to somewhere. 动身前往。
*Don't worry! Well be heading off soon, We won't be late. 很快就出发了。。
head off to somewhere - 去那儿用,加介系词“to” +地点 place。
*The boss will head off to the convention center in a minute.
*Online shopping impacted the economics of retail business.
economics (n)一个国家或是一个公司的状况或体制。
economic (adj) -经济的。有经济效益的。
*The economic growth of the country has slowed down in the past two years.
economy -经济。
patriot -爱国者，爱国主义者。
*Henry has been a fierce patriot since he was a teenager.
patriotic - 爱国的。
patriotic songs. 爱国歌曲。
appreciation - 感恩，感谢。
*The students expressed their appreciation to their teacher through a song.
appreciation -欣赏，赏识。
*Exposure to great art work can enhance children's appreciation of art.增加孩童对艺术的鉴赏力。
if ever - it a time will be the right time to do something, it's the time, is the perfect time to happen or do something.
if ever, come perfect days - it perfect ever come, it come in June.
if any - when people borrow something from you, you only have a little, you may say: if any.....
balance something with something - take in something bad (more) with something good (less) to make it balance.
sweet tooth - people who enjoy and like sweets.

Language Tips:
port/harbor - 海港。港口。
port - 大型海港。
port - 海港城市。
port city - a city near the port - Los Angels.
harbor -小型海港。也指“海港的水域”，port include harbor, harbor is not port.
dock in the harbors. - 停泊在大型海港。
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park - 公园，停车。
car park - car stay a place not move. 停（车）要说“park”。
dock - 停（船）要说“dock”
boat dock -boat stay a place not move. 把船停在港湾里。


Notes taking of StudioClassroom.